Trust Your Madness.
Grinta cycling apparel branding case study showing concept to manufacturing of merchandise. 
This work showcases an arsenal of design skills and was an all-encompassing project for nearly 2-years. Along with traditional graphic design for apparel, merchandise, website, and social media, I also chose the naming for the Grinta brand and created the Trust Your Madness tagline. The Grinta name instantly created brand equity and heritage by using such a strong word from cycling culture.
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